Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, October 19, 2012

Following a Flair for Creation

I confess I'm not a prolific blog reader, but I enjoy learning how other authors feel about their writing. What it usually boils down to is they see placing words on paper (or a computer screen) as part of their makeup. They have to write. My take on it may be basically the same, but I see it in a little different light.

I look at writing as one way to indulge a talent for creation. Creative types love to produce something out of nothing, to follow the old Star Trek manta of going where no man has gone before. I've always enjoyed the creative process. Back in the sixties I put together all the parts to create Nashville's first slick paper monthly magazine. I followed that with a venture into the advertising world, joining the creative department of Nashville's largest agency.

During the final segment of my life in the business world, I managed a statewide trade association of more than 4,000 members. One of the most fun parts of the job was to create annual conventions with openings that would excite the delegates. I put on a variety of productions using video and music, including one with a young female news reporter staging a TV newscast.

When I set up shop in my home office after retirement, I turned to novel writing as a natural outlet for my creative penchant. The first seven manuscripts I completed got varied receptions from a string of agents, none resulting in publication, but I kept at it because I enjoyed creating the tales of adventure. I finally got a contract and began to produce stories that wound up on the printed page. And as the publishing world changed, they began to appear in the electronic arena.

The first three manuscripts were a trilogy of political thrillers written twenty years ago. I've been working to revise them more in today's style, meaning tighter and somewhat less wordy. The first volume, Beware the Jabberwock, is now on Amazon, and book two, The Poksu Conspiracy, will be there by the end of this month. The new cover is shown at right, featuring South Korea's National Treasure No. 1, the Great South Gate (Namdaemun), above the hangul characters for poksu, meaning "vengeance."

I consider myself primarily a storyteller. I have no desire to write books with messages intended to sway readers' minds in some direction. I keep writing because I enjoy creating stories that interest me and hopefully will interest a few of those millions of novel readers out there. If you are one of them, tell your friends.


Friday, March 13, 2009

Write what you know...or fake it

Write about what you know, says the familiar mantra. That implies that we should all be experts, or at least quite well versed, in something. Like a lawyer would write legal thrillers, and a doctor would write medical mysteries. Ex-football or basketball players could pen novels in the sporting realm.

That sort of leaves me out. If I was ever an expert, or at least reasonably proficient in some particular endeavor, it was so long ago that I’ve either forgotten how all the good stuff worked or things have changed so much in the interim that I’m way too far out of date.

Take newspapering, for example. I started out as a reporter in 1947 and departed the field in 1959. That was back when everybody typed their copy on sheets of newsprint with old Underwood typewriters and stuck the pages together with goopy paste from a jar. Newsrooms were as open as the corner drugstore, and anyone could walk in off the street. Try to get past the reception desk at a newspaper now. I have no idea what goes on in newsrooms, but I’m sure it’s all done by computer.

Bottom line, I’ll not be writing a contemporary reporter story.

I wrote copy for an ad agency back in the late sixties. I’m not sure how agencies operate now, but no doubt it’s eons removed from what we did back then.

My last job of any consequence was executive vice president for a statewide trade association. I worked at that for eighteen years and was pretty proficient at it. I was one of the early Certified Association Executives accredited by the American Society of Association Executives. But I retired in 1989 making a salary in the $50,000 range. You got any idea what they make now? It would make me cry.

So I’m twenty years out of date on that score. The only thing I’ve done that hasn’t changed over the years, except for the implements used, is writing. Sentences are still put together pretty much the same as when I was in grammar school (only they don’t have grammar schools anymore, do they?). Nouns and adjectives and, yes, even the dreaded “ly” adverbs, are still the same as they’ve always been.

I suppose that means I should be writing about writing, or writers. But I’ve learned to cheat. For the past several years, I’ve been writing mystery novels about a pair of private investigators. I’ve never been been a PI or anything approaching it. But I’ve learned a lot about the field and seem to have knack for creating believable situations for my fictional investigators. I was really flattered when one reviewer wrote:

“If you’re interested in seeing how a real private detective works, try Chester Campbell’s Deadly Illusions.”

And another wrote:

“The Marathon Murders is a skillfully woven tale that shows detective fiction wannabes how it’s supposed to be done.”

So I guess I’ll just keep on writing about a subject I shouldn’t really know. What about you? Do you write about what you know? Or do you fake it, too?

To learn more about my PIs, go to my website.

Monday, February 23, 2009

Observe or Participate

Basically, I’m an observer, not a participant. I suppose over the years I’ve experienced a modest share of participating. I always dreamed of being a big sports star, but my high school football career lasted only two weeks. When I caught a knee in the mouth and broke off a front tooth, I knew my mother would give me the old Porky Pig line: “Th-th-th-that’s all, folks!” With problems I’d already encountered, it resulted in a fixed bridge spanning my four front teeth.

World War II came along and I dreamed of flying fighter planes and shooting down Messerschmitts or Mitsubishis. The closest I got to the enemy was watching German prisoners in the chow line at Moody Field, GA. One of my jobs there was filing Air Force Regulations in the Air Inspector’s office. Since I liked to read, I spent most of my time reading the regulations before filing them. (Haven’t found a place to use them in a plot, however.)

As an Air Force intelligence officer in the Korean War, I combined my observation skills with a little deductive reasoning (prep school for writing crime investigation) to monitor and interpret enemy air activity in the war zone. They gave me a Bronze Star medal for that.

My observer status took front and center when I studied journalism and became a reporter on a daily newspaper. I’ve never been much of a talker, so it took a bit of effort to get the hang of asking questions when on a news assignment. I soon learned to get the maximum amount of information with a minimum of queries. Fortunately, most people, unlike me, are eager to talk and tell you what they know. In an interview with a famous violinist, all I did was introduce myself and he proceeded to regale me with many times as much information as I needed.

I never had much ambition to be a thespian, but I participated in the annual Gridiron Shows put on by Sigma Delta Chi (now the Society of Professional Journalists). While editing Nashville Magazine, I even took a bit part in a local production of Ionesco’s play, Rhinoceros. It was actually research for an article on the theatre, so it doesn’t count as pure participation.

I logged more observer time in the fields of advertising and public relations. As a copy writer in the ad agency’s Creative Department, I spent many hours dreaming up ways to glorify products in as few words as possible. Try writing billboard copy. On the PR side, I wrote news releases and brochures and manuals. I wasn’t the spokesperson type.

The closest I came to being a real participant was during the 18 years I spent managing a statewide trade association with over 4,000 members. I had to set up and participate in board meetings and conventions, and I made numerous speeches to local associations. Most of my work, though, was done from the sidelines. I wasn’t a get out front and take the glory guy. I created programs and sold them to my volunteers, who would bask in the limelight and get things moving. Only interested in results, I was happy to observe while they took the credit.

When I became a more-or-less fulltime fiction writer (meaning I have lots of other responsibilities that take up too much of my time), I put my observer status in high gear. The old cliché “writing is a solitary profession” is pretty well on target. But in the current milieu, hand-in-hand with writing goes promotion. I’ve been forced to become a full participant in that arena.

Normally, I don’t speak to people with whom I am unacquainted (or, as they caution little kids, I don’t talk to strangers). I rely on my wife to do most of the ice-breaking at book signings, though I’ve learned to hold out a promo folder or business card to anybody who looks like they might be a mystery reader. I will talk about my books to anyone who will listen. I used to do lots of appearances at book clubs, libraries, and such, but I’ve had to curtail that because of worn out vocal chords. How did I wear them out if I don’t like to talk? That’s another story.

The observer role suits me fine as I pursue my life as a mystery writer. I don’t go as much as I used to, but I see enough of mankind (sorry, no PC womankind or personkind) in all its permutations to satisfy my curiosity about the current scene. If you don’t happen to encounter me in one of my participatory ventures, check out my books and see if you like my observations.